⚒️ Additional Features & Support

This section covers the tools that go beyond the basics of creating and selling tickets. From a built-in resale market to guest list management, contest collaboration, and a geographic view of your audience, these features give you more control over how your events run and how you grow them.

Quick answer: When an event sells out, the team can open a resale market on request. Ticket holders list, waitlisted buyers get a time-limited link, the old QR voids and a new one is issued. Resale fee is 10 percent of what the seller originally paid, deducted from the refund they receive.

When an event sells out, The Ticketing Co. can open a resale market so ticket holders who can no longer attend can sell their tickets to buyers on the waitlist. The entire transaction happens on the platform: secure, tracked, and handled the same way as a primary ticket sale.

This protects your buyers from unofficial resale channels and fake tickets, and keeps your event's ticket activity visible to you in your dashboard.

The resale market can be activated upon request by The Ticketing Co. team member once an event or a specific ticket tier is sold out. Once activated, two things happen simultaneously:

• Buyers who missed out can join the waitlist

• Existing ticket holders can list their ticket for resale

When a resale ticket is purchased, the original ticket is voided, a new QR code is issued to the buyer, and the seller is refunded their original purchase price minus the resale fee. The Ticketing Co. handles the transfer automatically. No manual steps required from you.

Joining the waitlist

1. The buyer visits your event page after tickets sell out.

2. They see the Sold Out notice and a Join Waitlist option.

3. They enter their details and join the waitlist for the ticket they want.

4. When a resale ticket for that tier becomes available, they receive an email notification with a time-limited link to purchase.

5. If they do not purchase within the hold window, the ticket moves to the next person on the waitlist.

Sold Out notice with the Join Waitlist option on the event page

Note The waitlist hold window is time-limited. Buyers who receive a waitlist offer need to act on it promptly. The exact window length is set by The Ticketing Co. and displayed in the notification email they receive.

Listing a ticket for resale

1. The ticket holder logs in to their account on The Ticketing Co.

2. They open the ticket they want to sell.

3. They tap Sell your tickets.

4. The ticket is listed on the event page immediately.

5. When a buyer purchases it, the seller is refunded their original purchase price minus the 10 percent resale fee, back to the card they bought with, and the ticket transfers automatically.

The Sell your tickets action in the ticket holder account

The Ticketing Co. opens the resale market upon request when your event or tier sells out. From your event dashboard, you can:

• Monitor active resale listings and completed resale transactions in the Waitlists tab.

Waitlists tab showing active resale listings and completed transactions

Quick answer: The Heatmap tab plots every purchase by billing ZIP code on a live map. Denser clusters mean more buyers from that area. Use it to check whether paid campaigns converted where you pointed them.

The heatmap gives you a geographic view of where your ticket buyers are located. Every purchase is mapped to the buyer's billing ZIP code and plotted on a live map, so you can see at a glance whether your audience is local, regional, or drawing from further away.

1. Open your event from the Dashboard.

2. Click the Heatmap tab inside the event.

3. The map loads and plots buyer density across the country.

4. Use the zoom controls to drill into a specific city or neighbourhood, or zoom out to see the full regional picture.

Heatmap tab plotting buyer density across the country

Zoom controls drilling into a specific city

Warmer, denser clusters mean more buyers from that area. Lighter areas mean fewer. The heatmap updates in real time as new purchases come in, so you can watch your audience footprint grow as your event fills up.

Note The heatmap is based on the billing ZIP code entered at checkout. It is directionally accurate for understanding your audience geography, not a precise attendance census.

• Targeting paid advertising — run the heatmap after an event, then compare it to your ad delivery geography. Where buyers came from outside your paid radius is an organic signal worth amplifying next time.

• Deciding where to promote — if a neighbouring city is showing unexpected density, that market may be worth direct outreach: local press, venue partnerships, or targeted ads.

• Planning future events — recurring event organizers can compare heatmaps across editions to see whether their audience is growing, staying the same, or shifting geography over time.

• Reporting to partners — if a booking agent or sponsor wants to see where your audience comes from, the heatmap gives you a visual answer faster than any spreadsheet.

Quick answer: Dashboard, then Request Mailer under Marketing. The team reviews your brief, sends a test for approval, then schedules the send. One week of advance notice is required.

The Request Mailer lets you ask The Ticketing Co. team to send a promotional email on your behalf to your past ticket buyers and beyond! If you want to announce a new event, promote an on-sale, or re-engage your existing audience, this is the direct path to their inboxes without needing your own email platform.

Note The mailer is sent by The Ticketing Co. to buyers from your previous events. The list is drawn from your verified ticket buyer history on the platform. The Ticketing Co. team reviews and sends the email on your behalf.

1. Go to your Dashboard and click Request Mailer under Marketing.

2. Fill out the request form (see the fields below).

3. Submit. The Ticketing Co. team will review your request and follow up to confirm details before sending.

Request Mailer form under Marketing in the Dashboard

Tip The cleaner and more specific your brief, the faster the team can turn it around. A single, focused message with one clear call to action performs better than a multi-message email that covers several topics. Keep it to one thing.

1. The Ticketing Co. team reviews your request and confirms the target list, send time, and creative direction.

2. If anything needs clarification, the team will reach out before proceeding.

3. Once confirmed, the team builds the email and sends the test email for approval.

4. Once it’s approved, it gets scheduled on the requested/agreed date & time.

Important The mailer is a team-managed service. Final approval on content, list, and send time sits with The Ticketing Co. Requests that do not meet platform guidelines will not be sent. Please note, we request a one week notice for all mailers, we want to ensure that we can fit it in our mailing schedule.

Quick answer: Dashboard, then Contesting under Marketing. The team creates the graphic and confirms the posting schedule before going live. You post and add the team as a collaborator, or ask them to post and add you.

The contest feature is a collaboration between you and The Ticketing Co. team. You request a contest for your event and the team helps create the graphic and runs a giveaway post on Instagram, getting your audience to like, comment, and share for a chance to win tickets.

Contests drive awareness, expand your reach to new audiences, and create organic engagement ahead of your event without paid advertising.

1. Open your dashboard and click Contesting under Marketing.

2. Fill in the contest details form (see below).

3. Submit. The Ticketing Co. team will review your request, create the graphic, and confirm the posting schedule with you before going live.

Contesting form under Marketing in the Dashboard

Contest details form fields

Tip The bigger the prize, the stronger the incentive is to enter. Attendees would be more eager to participate and share when the prize is strong.

• The Ticketing Co. team can help you pick a random winner or send you a couple of options to choose from.

• Either The Ticketing Co. team or you can reach out to the winner via Instagram DM and send them their prize.

Note We ask you to post the contest and add us as a collaborator. You can always request us to do the posting and add you as a collaborator.

Quick answer: Promo Links are trackable URLs, one per person or channel, under Marketing inside the event. Each one reports clicks, orders, ticket value and tier, generates its own QR code, and can carry a discount that applies automatically.

Promo Links are unique, trackable URLs for your event. Create one for each person or channel you want to track and you will see exactly how many clicks and ticket sales came through each link.

The most common use is tracking your street team and artist appearances. Give each artist or street team member their own Promo Link and you can see whose promotion drove the most sales.

1. Open your event from the Dashboard.

2. Go to the Promo Links tab under Marketing inside the event.

3. Enter the name of the promo link and click Add.

Promo Links tab under Marketing inside the event

Naming a new promo link before adding it

Full breakdown for a single promo link

• Total link clicks

• Total orders placed through that link

• Total ticket value

• Ticket Tier

To see a full breakdown for a link, click the magnifying glass icon next to it in the Promo Links list.

Every Promo Link automatically generates a QR code. Download it directly from the link detail view. The QR code is unique to that link, so scanning it counts as a click in your analytics.

Give the QR code to the relevant artist or street team member to use on printed materials, flyers, or their own social posts. Any ticket sold through that QR code is attributed to their link.

QR code generated for a promo link, ready to download

Tip Create a separate Promo Link for every person and every channel you want to track. If two people share the same link, you cannot tell which one drove which sales. One link per source keeps your data clean.

Promo Links can carry a discount code that applies automatically when a buyer arrives through the link. Useful when you want to give a specific artist's audience a discount without asking them to enter a code manually.

1. Open the Promo Link and click the pencil edit icon.

2. In the Discount field, select the discount you want to attach.

3. Save. The discount will apply automatically for any buyer who uses that link.

Selecting a discount to attach to a promo link

Note The discount must already exist in your organization before you can attach it to a Promo Link. See the Discount Codes article for how to create one first.

Quick answer: Automated sales reports to any address on a daily, weekly or monthly schedule. Set them up in the Notifications tab under Marketing. Weekly suits most events and gives agents a regular pulse without inbox overload.

The Notifications feature sends automated ticket sales reports to any email address you specify on a schedule you choose. This is built for situations where someone other than you needs to stay informed of ticket counts: booking agents, event partners, co-promoters, or venue managers who have a contractual or operational interest in how your event is tracking.

Each notification email contains a sales snapshot for the selected event at the time it is sent:

• Total tickets sold across all tiers

• Tickets sold per tier

• Tickets sold since the last report (for weekly and monthly reports)

Sales snapshot as it appears in a notification email

1. Open your event from the Dashboard.

2. Go to the Notifications tab under Marketing inside the event.

3. Click Add Schedule.

4. Choose a report type. (Daily/Weekly/Monthly)

5. For Daily, pick which date you want to receive your notification

6. Send at time. Select the time you want the notification to go out.

7. Enter the recipient email address. You can add multiple recipients

8. Create schedule. Notifications begin on the next scheduled send.

Notifications tab under Marketing inside the event

Add Schedule panel with report type, send time, and recipients

You can add, edit, or remove notification recipients at any time from the Notifications tab. Removing a recipient stops their reports immediately.

Tip For booking agents who require a minimum ticket count before confirming, set up a weekly notification so they can monitor progress against that threshold without asking you for updates manually.

Note Notification reports are automated sends based on a fixed schedule. They reflect the sales state at the time they send. For real-time counts, log in to your Dashboard and open the Sales tab.

Quick answer: Guest List sits under Day of Show. Add guests one at a time or by CSV before the event, or from the app at the door. Door staff check them in by name, no QR code needed, and entries count toward your check-in total.

The Guest List feature lets you add named guests to your event outside of the standard ticket purchase flow. Guest list entries go directly into The Ticketing Co. app, where your door person can check them in by name without a QR code.

You can add guests from your Dashboard before the event, and you or your team can add guests directly from the app on event day.

Adding a guest manually

1. Open your event from the Dashboard.

2. Go to the Guest List tab under Day of Show.

3. Click Add a Guest.

4. Enter the guest’s first name, last name, how many people are in their party, and their access (artist, press, VIP).

5. Optionally add a note (for example: Giveaway winner or 2 drink tickets).

6. Confirm. The guest appears in the list immediately and is visible in the app.

Guest List tab under Day of Show

Add a Guest form with party size, access, and notes

Importing a guest list via CSV

If you have a large guest list to add at once, upload it as a CSV file rather than entering guests one by one.

1. Prepare your CSV with columns for: First Name, Last Name, Party Size, Notes (optional).

2. Go to the Guest List tab and click upload CSV.

3. Download the template

4. Upload CSV file.

5. Click Confirm. All guests are added to the list at once.

Uploading a guest list CSV from the Guest List tab

Downloading the CSV template before uploading

Tip Download the CSV template from the Guest List tab to make sure your file is formatted correctly before uploading. A formatting error will cause the import to fail.

Your team can add guests directly from The Ticketing Co. app at the door without needing to log in to the Dashboard. This is useful when last-minute additions come in on the night of the event.

1. Open The Ticketing Co. app and select the event.

2. Tap Guest List at the bottom of the screen.

3. Enter the guest’s name and number of people, access, and notes if needed.

4. Confirm. The guest is added to the list immediately and is visible to all devices scanning that event.

Adding a guest from the app at the door

Door staff check in guest list entries directly from the app without needing a QR code.

1. Open the app and go to Guest List for the event.

2. Search the guest’s name or scroll to find them.

3. Tap Check In next to their name.

4. The entry is marked as checked in and the party size is logged.

From the Guest List tab in your Dashboard, you can see which guests have been checked in, when they arrived, and how many people were in their party. This is part of your overall check-in record for the event and can be exported as part of your post-event data.

Note Guest list entries and ticketed orders are both visible in your check-in stats. Your total check-in count includes both sources, so your attendance numbers reflect the complete door picture.

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