Request Mailer
Quick answer: Dashboard, then Request Mailer under Marketing. The team reviews your brief, sends a test for approval, then schedules the send. One week of advance notice is required.
The Request Mailer lets you ask The Ticketing Co. team to send a promotional email on your behalf to your past ticket buyers and beyond! If you want to announce a new event, promote an on-sale, or re-engage your existing audience, this is the direct path to their inboxes without needing your own email platform.
Note The mailer is sent by The Ticketing Co. to buyers from your previous events. The list is drawn from your verified ticket buyer history on the platform. The Ticketing Co. team reviews and sends the email on your behalf.
How to submit a mailer request
Go to your Dashboard and click Request Mailer under Marketing.
Fill out the request form (see the fields below).
Submit. The Ticketing Co. team will review your request and follow up to confirm details before sending.
Request Mailer form under Marketing in the Dashboard
What to include in your request
Field | What to provide |
|---|---|
Subject for the mailer | Be descriptive. Sometimes, it's better to be direct and descriptive than trendy. Keep it short. Limit punctuation. Use emojis carefully. |
Anything specific you want us to add? | This will be placed in the body of the email. |
Please upload any images we can use in the mailer! | We recommend at least two images. (Ideally, a flyer for your event and a picture of the headliner or your past events) |
Date & Time to send out | What date would you want us to send out the mailer? Tuesdays-Thursdays usually do best around 11 am-2 pm. Please note we request a one-week advance notice on all mailers. |
What are the main cities/markets you are around? | Let us know what demographic you would like us to hit. |
Email to send test mailer to. | What is your email to send the test mailer for approval? If you prefer us to text, please leave your number below as well for quicker approval. |
Tip The cleaner and more specific your brief, the faster the team can turn it around. A single, focused message with one clear call to action performs better than a multi-message email that covers several topics. Keep it to one thing.
What happens after you submit
The Ticketing Co. team reviews your request and confirms the target list, send time, and creative direction.
If anything needs clarification, the team will reach out before proceeding.
Once confirmed, the team builds the email and sends the test email for approval.
Once it’s approved, it gets scheduled on the requested/agreed date & time.
Important The mailer is a team-managed service. Final approval on content, list, and send time sits with The Ticketing Co. Requests that do not meet platform guidelines will not be sent. Please note, we request a one week notice for all mailers, we want to ensure that we can fit it in our mailing schedule.